Case Study on SAAS SEO (5X Increased Website Traffic)

Overview

Our subject is a software as a service (SAAS) enterprise with significant contracts. Despite low search volumes for their targeted terms, their high value makes them worthwhile pursuits. The site had solid content and a few first-page rankings. However, the potential for immense revenue was untapped – until our intervention.

The SEO Audit

Our managed SEO service begins with a meticulous site audit, examining keywords, rankings, traffic, links, anchor text, and more. This site, free from previous penalties, had some traffic but lacked growth. They had a decent start but needed more link equity and consistent content creation.

Keyword Research

Finding Quick Wins

We identified 114 terms with monthly volumes between 10-40 and an average CPC of £20. These niche, high-value terms were mostly ranked on pages 2-3. Though not high-volume, their potential revenue impact was significant.

Looking At Competitors

Our competitive gap analysis pinpointed keywords that competitors ranked for but our client didn’t. These 301 terms, with monthly searches ranging from 300 to 10,000, were ripe for new content creation, offering a robust strategy for differentiation.

SEO Strategy

Our fully managed SEO service strategy was straightforward and effective. Here’s our approach:

• Month 1
  • 1 Guest Post – exact match with easy win keywords
  • 1 Guest Post – exact match with other easy win keywords
  • 1 Medium Diversity Links – naked brand and partial match
  • 1 Blog Content (1000 words) – Focused on keywords in the content gap
• Month 2 – Same approach, different keywords
  • 1 Guest Post – exact match with easy wins
  • 1 Guest Post – exact match product page 2 from easy wins
  • 1 Medium Diversity Links – Branded URL partial match
  • 1 Blog Content (1000 words) – keyword from content gap
• Month 3 – Continued strategy without repeating keywords
  • 1 Guest Post – exact match
  • 1 Guest Post – partial match
  • 1 Medium Diversity Links – Branded, URL, partial match
  • 1 Blog Content x 1000 words – keyword from content gap

SEO Results

After only 2 months of link-building, the results were already impressive. The increase in keyword rankings was significant, and the monetary value of the traffic soared.

Takeaway

The key lies in building high-quality, diverse links, especially when you have good content but lack rankings. Remember, the combination of content and authoritative links is essential.

Conclusion

This strategic plan led to impressive results in a short period. The success is attributable to our comprehensive, fully managed SEO service. Consistent application of the SEO plan is crucial for achieving such outcomes.