For almost all the websites we review, we end up recommending a re-write of the ‘About Us’ page. Your ‘About’ page is a massive opportunity to connect with potential customers and to convert them online, but this opportunity is so often wasted. This blog explores why people get it wrong so often and what you […]
When pay monthly websites first came on the scene they were targeted at start-ups and micro-businesses without the revenue to outlay thousands on a professional website. However, pay-monthly websites aren’t only for the very small – they are actually the perfect solution for companies of all sizes. Read on to find out why we think […]
You might have heard the term SSL recently and been wondering what it’s all about and if it’s something you should be worried about. For my blog post I thought it’d be good to explain SSL for anyone who unsure.
B2B Website visitor tracking is becoming increasingly popular for companies looking to add value for sales and marketing in a world where digital marketing and online presence are so vital for success. Many organisations will incorporate Google Analytics and do business with those that get in touch with them directly. But when you consider that […]
Google is currently on a mission to make the internet more accessible – especially for mobile users, in their valiant effort to do so, they’ve started penalising websites that take ‘too long’ to load. This means that if your website has a lot of large images and takes ages to display properly – your Google […]
As designers, understanding colour is integral to what we do and we know how important a colour scheme can be to a company’s image. Getting the colour right can make your brand instantly recognisable, emotive and unique, as well as setting the tone for all your brand communications. When it comes to choosing a brand […]
In addition to the five great google fonts of my previous post, here I have discussed two beautiful, stylish and very extensive google Webfont families and their variants. If you’re looking for a font family with a great range of possibilities for different heading styles or you just want to try out a few tricks […]
In an age of unprecedented technological growth in an increasingly busy society, the question must be asked – Is the Web more effective than Print for advertising a business? Now, I’m sure I don’t have to go into too much depth to persuade you of the power of the Internet. In fact, two keywords come […]
Here are my favourite features of our Google Fundamentals Package that in my experience are the most likely to be overlooked: 1. Submit your website to Google Search ConsoleWant Google to index all of your pages? Make sure Google knows about them by submitting a valid sitemap through Google Search Console. We can do this […]
Our clients often ask us if they should make their website responsive. Our answer is always – absolutely.So what is a responsive website? In a nutshell, it is a mobile-friendly website which adapts when viewed on different screen sizes so it always looks at its best.We believe all websites should be developed to be responsive. […]
It’s no secret that the Essiem team are Drupal enthusiasts. We love it. For us, it is the crème de la crème of content management systems and we have recommended it to countless clients who all agree that it gives them everything they want from a dynamic, high-functioning CMS. We have convinced them, and we […]
September is always a busy month for us and this year was no exception. With the hazy summer days now a dim and distant memory and many clients returning from their summer breaks, we focussed on the launch of a number of new sites with some exciting new clients. In the midst of the traditional […]