About the brand
i-Accounting is a Chartered Certified Accountant established in 1996 with 28 years experience. They work with small businesses to help them achieve their goals and meet their compliance requirements. Tracy, the director has gained a wealth of experience in all areas of finance and in the running of a small business.
Project Summary
Tracy from i-Accounting approached Essiem when she needed a new website to provide a professional online presence. She wanted to use the website to convey the experience her firm brings and the wide range of clients she works with. She also wanted to be able to update the website with her own updated content on a ongoing basis including news posts and newsletters.
Services
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How we helped
Brand Guidelines
When designing a website, adherence to branding guidelines is paramount. These guidelines serve as the foundation for creating a cohesive and recognisable online presence, reflecting the core values and identity of the organisation.
Initially, it’s crucial to have a deep understanding of the brand’s colour palette, typography, imagery, and overall aesthetic. This ensures that every element on the website aligns with the brand’s visual identity. For instance, the colour scheme should mirror the brand’s primary and secondary colours, maintaining consistency across all pages.
Newsletters
Tracy is highly skilled at keeping her clients informed about the latest tax updates through a newsletter. The website serves as a directory of updates where clients and visitors can download these updates.
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